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Pop Your Bubble: KIND Snacks Hopes to Open Minds, Promote Kindness, Brand Channel

This article reinforces why a business (and the people behind it) must have a greater purpose to what they do, make or provide.  It’s the bigger picture and the greater cause.  It’s more than just brand positioning and messaging.  It goes back to the importance of…..It’s not what you do as a business but “why” you do what you do.  This greater purpose (the why) can make a much larger impact (internally and externally.)  This is an important key element behind super successful businesses.


Life Lessons of Ian Schrager, New York Times 

Ian Schrager has reinvented himself again with the launch of the Public Hotel, which is takes cues from the AirBnB market on modern hospitality. Great article about how Public is different and how Schrager continues to innovate after all of these years.

by Kat Van Leer Brand Futurist/Director of Public Relations/Minister of Agent Propaganda 




4 Strategies to Spark On-Demand Creativity, HubSpot

This is something I have always tried to voice to new people at the table. Everyone should feel confident in blurting out a bad idea. Own it. Because that is literally how we build and create catalysts for better ideas. If we don’t blurt ALL of the things that come into our heads— then they don’t get out of the way for the big, great ideas hidden in the back.

by Luke Rayson Brand Futurist/Art Director/Department of Artisans 



On a recent trip to Las Vegas for the 2015 KBIS show, our Director of Intelligence Michael Bustin (aka “THE BUSTINATOR”) hit the streets to do a little freestyle bucket drumming.

This is just another reason why we’re glad what happens in Vegas DOESN’T necessarily stay in Vegas…

“We’re about to get real.”



Screen Shot 2014-12-19 at 2.50.10 PMIn the ad agency world we tend to be overly critical of other agencies work. And I’m as quick as the next to offer a Monday morning breakdown. But the other night I saw a commercial and said to myself, “I wish we did that.” No cynicism. Just admiration. I shared it with others in the office, and they were equally impressed.
Why? Because it takes a tired, predictable category known for preying on our year’s-end self-loathing and turns it on its head. The strategy probably went something like this: “In today’s world, it is nearly impossible to avoid overeating – social gatherings, emotional attachments and unbound opportunity. We really, really, really, really understand. And when you are ready for help, we will be here.”
The result is a commercial that cuts through, entertains, connects and casts the brand as an empathetic hero. All in a fast sixty seconds. Well done. Here’s the link.

by Dwayne Fry Brand Futurist/Minister of Strategy/Department of Idealists


bill_gates_01At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated, “If Ford had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon.”

In response to Bill’s comments, Ford issued a press release stating:

If Ford had developed technology like Microsoft, we would all be driving cars with the following characteristics (and I just love this part):

1. For no reason whatsoever, your car would crash……… twice a day.

2.. Every time they repainted the lines in the road, you would have to buy a new car.

3… Occasionally your car would die on the freeway for no reason. You would have to pull to the side of the road, close all of the windows, shut off the car, restart it, and reopen the windows before you could continue. For some reason you would simply accept this.

4…. Occasionally, executing a maneuver such as a left turn would cause your car to shut down and refuse to restart, in which case you would have to reinstall the engine.

5….. Macintosh would make a car that was powered by the sun, was reliable, five times as fast and twice as easy to drive – but would run on only five percent of the roads.

6…… The oil, water temperature, and alternator warning lights would all be replaced by a single “This Car Has Performed An Illegal Operation” warning light.

7……. The airbag system would ask, “Are you sure?” before deploying.

8…….. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna.

9……… Every time a new car was introduced car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car.

10………. You’d have to press the “Start” button to turn the engine off.

by Robert Shaw West Brand Futurist/Commander in Chief

Photo Credit: courtesy of and

Content Credit: Originally delivered as a chain email, author unknown