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Pop Your Bubble: KIND Snacks Hopes to Open Minds, Promote Kindness, Brand Channel

This article reinforces why a business (and the people behind it) must have a greater purpose to what they do, make or provide.  It’s the bigger picture and the greater cause.  It’s more than just brand positioning and messaging.  It goes back to the importance of…..It’s not what you do as a business but “why” you do what you do.  This greater purpose (the why) can make a much larger impact (internally and externally.)  This is an important key element behind super successful businesses.