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Up to now, everything here has been about change. Well, in the spirit of this blog, it’s now time for a big change. I’d like to write about the opposite of change – that is, not doing anything. Or, should I say, sticking to what you believe in, in spite of what everyone (pointed-headed experts included) tells you.

For years, everyone said Apple computer would die if they didn’t start selling to enterprise. For every consumer who buys a computer, the enterprise buys 50, they said.

Yet change didn’t come. Apple kept producing devices that consumers loved, enterprise be damned.

Last week out comes an article that says that the Federal Government is relying on Blackberry devices less and less because, among other reasons, employees love their computers/smart phones at home, and hate their ones at work, and are asking for Apple products at work instead. Companies are smart to realize that when they give their employees a choice, they’re happier.

So I guess the moral is that if you stick to what you believe in, eventually others will change.

by Patrick Miranda Brand Futurist The Republik Sergeant Creative Ops

Photo Credit: © Apple Inc.


Apple Computer is publicly opposing Proposition 8 in California, which prohibits equal rights and benefits to employees with same-sex partners, by making a donation of $100,000 to the “no on 8” campaign. Apple was among the first California companies to offer equal rights and benefits to their employees’ same sex partners, and they “strongly believe that a person’s fundamental rights – including the right to marry – should not be affected by their sexual orientation.” Apple views this as a civil rights issue, rather than just a political issue.”

“Good for Apple. They made computing easy for the masses and now they’re making it easier for same-sex partners to get equal rights and benefits.”

by David Smith The Republik

Photo Credit: © Apple Inc.