Excellent!
Insert Thunderbird joke here _____________.
Insert Mad Dog 20/20 joke here _____________.
All right. Now that that’s out of the way, let me just say, it’s about time! What a brilliant revenue stream. You buy cheap wine from 7-Eleven, and when you get the munchies, go back and stock up on microwave burritos.
Although I think they messed up one part – the name. The wine is called Yosemite Road. To me, Yosemite Road sounds like every other winery out there.
To me, half the fun would be arriving at a party with a bottle of Slurrrper(R) or The Really Big Gulp(R), or some other franchised name. People would ask, “Where did you get that? 7-Eleven?” And that’s how the marketing buzz begins.
Pun intended.
by Marisa LaVallee Brand Futurist The Republik Corporal Strategic Ops
Photo Credit: Väsk via Wikimedia Commons – Licensed CC-BY-NC-SA