With all of our marketing textbooks, classes and degrees, and our guru books, blogs and seminars, how is it that our marketing efforts so often miss the mark? Certainly it’s not because we don’t know what to do. It really has more to do with the lessons omitted. Specifically: How to identify and overcome the ever-present forces that can hijack your plan.
Have you ever compromised a plan in the name of team work? Adjusted critical elements or language to satisfy a vocal, yet misinformed co-worker? Or even made changes in advance to please the CEO? Personal agendas, office politics and fear of innovation can reduce any of us to willing accomplices. Leaving us owning and being accountable to watered down plans.
Be prepared for the doubters. Overcome their objections with conviction, confidence and determination to keep your plans on track.
by Dwayne Fry Brand Futurist/Commander Strategic Ops
IT’S ART, NOT TRASH
lemonstrash, make art. Tim Noble and Sue Webster seem to be doing just that. This makes me realize that everything one might need is already there at your feet. All that’s needed is inspiration and a change of perception.“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein
by Robert Shaw West Brand Futurist The Republik Companies Chairman/CEO
Photo Credit: © Tim Noble and Sue Webster | “Dirty White Trash [With Gulls]” 1998 – Six months’ worth of the artists’ rubbish, Variable dimensions