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AN OPEN LETTER TO LINKEDIN: PLEASE BE YOURSELF

Oct 4, ’12 3:55 PM

Dear LinkedIn,

I’ve been a fan and user for quite some time.  Until recently, most moves you’ve made seemed to make a whole lot a sense to me. Things like “groups” and “answers” and suggesting people I might “know” are very useful.  In general, LinkedIn is a great tool to build a professional network, get to understand and learn something from your peers and share with them.

And, Twitter’s loss seems to be your gain. The posts (updates) I receive are much more relevant because they come from within my network.

But to me, I think you’re beginning to lose your way. Why is it valuable to me when 90% of the “updates” I receive are about endorsements or who someone is following?  Who ever said they wanted this? By the way, I have yet to see one “like” on any of these posts. So hopefully I am not alone.

Let me double back to the new “endorse me” stampede. Is it really too much trouble for someone to actually write a recommendation about someone? Something we all can understand and read between the lines as to how worthy it is. What we have now is a check-the-box merit badge system. Scratch my back and I’ll scratch yours. To what end?

So here’s what I’m asking. Don’t try to be Facebook. Don’t try to be Twitter. Be yourself. Be someplace I can go and get a sense of what is going on in my extended world.

Thanks for listening

by Dwayne Fry Brand Futurist/Commander Strategic Ops

Photo Credit: courtesy of www.businessinsider.com, How LinkedIn Gets TWENTY Times More Money Per User Than Facebook

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15-YEAR-OLD FORTELLS A FACEBOOK DECLINE

Sep 14, ’12 6:03 PM

Like most 15-year-olds, my daughter is totally connected. Text and Facebook are her lifelines, or so I thought.  In spring, around the time of the pending Facebook IPO, I noticed a conspicuous absence in her Facebook activity. With a busy school and activity schedule I thought it nothing more than a function of available time.
I couldn’t have been more wrong. She and her friends have simply discovered social platforms that better fit the way they live – mobile. Instagram…take a picture, share it, 20 minutes later there are 65 “likes.” Pretty apt name. Twitter…group conversations and connections to peer group topics.  Pinterest…personal expression of self as individuals. What words can’t capture. Beautiful boards. Very revealing.
That’s the holy trinity for now. Along with ever-present text. This new world of social media supports her, not vice versa. And yes there is still some Facebook activity. But for her generation it is no longer the sun. Look around for yourself. There may be a world beyond Facebook. So far, I like what I see.

And now for the science. Two articles that prompted this post. The first is about Instagram: http://read.bi/OuFuVy  The second is about Pinterest: http://bit.ly/PApcZP  Both articles reinforce the utility of these relatively new offerings.

by Dwayne Fry Brand Futurist/Commander Strategic Ops

Photo Credit: courtesy of www.tgdaily.com, Has Facebook started its inevitable decline?

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DEAR MARKETERS: TRY HARDER, PLEASE

Aug 4, ’11 1:41 PM

Stop the press. Hold the elevator.

No one move. I just read an article about how marketers could best connect with my generation this summer, and, wait for it…, “social media” was only mentioned once. No, really, only once.

In an AdAge article last month, Charlie Horsey, President-CEO of MKTG, ventures to describe a method for engaging Gen-Yers in ways other than following a company on Twitter or “liking” them on Facebook. Sorry, Mark. And I, for one, am elated that someone finally gets it. I assure you, not all of us spend our days connected to Facebook like paparazzi to Lady Gaga (what’s left of her, at least).

At more than 60 million strong, we’ve earned the reputation for wanting to discover products ourselves and to make buying decisions on our own, which Horsey purports is marketers’ biggest challenge to overcome. However, a connection with my generation can be made, and once a brand is on our radar, we’ll be loyal to it for some time to come.

Read the article to find out exactly which four ways are recommended for making the critical connection to the Gen Y consumer.

by Chris Barbee Brand Futurist The Republik Corporal Strategic Ops

Photo Credit: © Facebook

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IT’S ALL ABOUT LOCATION

Apr 26, ’10 12:46 PM

I was recently introduced to the popularly growing location-based service called Foursquare. A friend began referring to himself as ‘mayor’ of various local venues, as the social networking service is based on a game-like premise, sparking my competitive nature to become involved and earn top rank wherever my heels take me.

While Time ranked such location-based technology as no. 1 on their list of 10 Tech Trends for 2010, my ambitious spark waned as I considered the dangers of sharing this personal information. Do I really want people knowing where I am 24/7? Please Rob Me.

Aside from privacy concerns, there are incentives. Whenever you check in at your location, you are updated with other nearby places of interest. Then, as your number of visits increase at a particular place, more credibility is lent to your user review.

As other similar location-based services will continue to emerge, such technology is said to develop on already existing social networks like Facebook soon.

by Jenn Yaga Brand Futurist The Republik Corporal Public Relations Ops

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