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David Beals is quoted in the latest edition of Advertising Age referring to recent upsets in the auto-ad business as “unprecedented,” and explaining such volatility as the product of “a category in crisis.”  As the article suggests, crisis demands innovation, and Detroit’s troubles have led to several radical re-brandings, including Cadillac’s most recent effort to reclaim lost ground against luxury sports brands like BMW and Mercedes with the new CTS Coupe.

To be sure, the CTS Coupe is an impressive departure from previous design.  The Journal’s Dan Neil describes it “as the car Frank Gehry and ‘Batman’ animator Bruce Timm would design if their lives depended on it. The [new CTS] looks like it was beamed in from a near future when gangsters are armed with lasers.”

Lasers aside, Cadillac’s decision this week to hire Fallon as the creative agency responsible for marketing the CTS Coupe may signal an even greater departure from old habits than the car’s design.  During its tenure with BMW Fallon produced the widely acclaimed ‘BMW Films,’ and helped the German automaker establish its current identity as a premier luxury brand in the US.  Over the last decade the United States has become BMW’s largest market.

But Cadillac wants its piece of the pie back, and it has finally seemed to acknowledge that it’s not going to get it by clinging to an identity that, for many, lost its luster long ago.  Instead, the company is betting that Fallon can help lead it forward with a marketing strategy that appeals to the same consumers who have driven sales for BMW and Mercedes.

by Francis George Brand Futurist The Republik Commander Creative Ops

Photo Credit: © Cadillac


The world’s first “rolling” bridge is located on the Paddington Basin in London.

Rather than a conventional opening bridge mechanism, consisting of a single rigid element that lifts to let boats pass, the Rolling Bridge gets out of the way by curling up until both ends meet.

“It’s about time. Those old drawbridges were only good for dramatic car chases and drunk captains.”

by Gerard Blanton Brand Futurist The Republik Corporal Creative Ops

Photo Credit: via – Flickr


The newest designs in concept cars include an entry that folds and is capable of fitting into tight spots. But it’s also intended to be “green.” The concept car’s powered by electricity or hydrogen, in effect solving what many consider to be the two main problems of the city of the future: pollution and overpopulation.

Check out this and other cool concept cars

“Folding electric cars for hire is an intriguing idea at best. Given the history of concept cars, I remain skeptical on this one.”

by Brady Bone Brand Futurist The Republik Captain Creative Ops

Photo Credit: via |


Buildings that look like bubble wrap? Fiction? Nope. The Beijing Olympics featured one such building, which housed the aquatics center. Made out of a material similar to Teflon, ETFE (Ethylene Tetrafloroethlene) has been around since the ’70s but is now being used for construction. What you end up with basically is billowy walls of air that allow light in, retain heat, are sturdy, fire-resistant, easy to repair and economical (and look like bubble wrap).

“Bubble wrap: not just a party for your feet.”

by Jacqueline Stevenson Brand Futurist The Republik Corporal Strategic Ops

Photo Credit: Vector Foiltec via


A double-sided jar created for peanut butter, and aptly named the EasyPB&J Jar, allows users to access all of the nutty stuff without going nuts. Obviously, this jar is useful for more than just peanut butter. Any spread’ll do ya good.

Check it out.

“Great idea that would work brilliantly for my homemade apple butter and preserves. Let no scone go unspread!”

by Lesley Eberts Brand Futurist The Republik Corporal Strategic Ops

Photo Credit: © Sherwood Forlee


A wallet for those who hate wallets? Sure. This sleek looking metal container includes a money clip and smartly holds your driver’s license and four credit cards. Easy access and modern design make it the perfect gift for that special metrosexual in your life: The Jimi Wallet.

“Waste of money that won’t fit in this wallet. And what? No hidden compartment for a condom? Come on guys… 21st century. In this age of paring down and going green, I say function should precede form. A little forward thinking here might have precluded my judgment to send this product packing to a Sharper Image warehouse.”

by Jacqueline Stevenson Brand Futurist The Republik Corporal Strategic Ops

Photo Credit: © Jimi | Mr. Smith Inc.