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15-YEAR-OLD FORTELLS A FACEBOOK DECLINE

Like most 15-year-olds, my daughter is totally connected. Text and Facebook are her lifelines, or so I thought.  In spring, around the time of the pending Facebook IPO, I noticed a conspicuous absence in her Facebook activity. With a busy school and activity schedule I thought it nothing more than a function of available time.
I couldn’t have been more wrong. She and her friends have simply discovered social platforms that better fit the way they live – mobile. Instagram…take a picture, share it, 20 minutes later there are 65 “likes.” Pretty apt name. Twitter…group conversations and connections to peer group topics.  Pinterest…personal expression of self as individuals. What words can’t capture. Beautiful boards. Very revealing.
That’s the holy trinity for now. Along with ever-present text. This new world of social media supports her, not vice versa. And yes there is still some Facebook activity. But for her generation it is no longer the sun. Look around for yourself. There may be a world beyond Facebook. So far, I like what I see.

And now for the science. Two articles that prompted this post. The first is about Instagram: http://read.bi/OuFuVy  The second is about Pinterest: http://bit.ly/PApcZP  Both articles reinforce the utility of these relatively new offerings.

by Dwayne Fry Brand Futurist/Commander Strategic Ops

Photo Credit: courtesy of www.tgdaily.com, Has Facebook started its inevitable decline?