Top Tags

Tag Rejection

WINDOWS VS FORD

bill_gates_01At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated, “If Ford had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon.”

In response to Bill’s comments, Ford issued a press release stating:

If Ford had developed technology like Microsoft, we would all be driving cars with the following characteristics (and I just love this part):

1. For no reason whatsoever, your car would crash……… twice a day.

2.. Every time they repainted the lines in the road, you would have to buy a new car.

3… Occasionally your car would die on the freeway for no reason. You would have to pull to the side of the road, close all of the windows, shut off the car, restart it, and reopen the windows before you could continue. For some reason you would simply accept this.

4…. Occasionally, executing a maneuver such as a left turn would cause your car to shut down and refuse to restart, in which case you would have to reinstall the engine.

5….. Macintosh would make a car that was powered by the sun, was reliable, five times as fast and twice as easy to drive – but would run on only five percent of the roads.

6…… The oil, water temperature, and alternator warning lights would all be replaced by a single “This Car Has Performed An Illegal Operation” warning light.

7……. The airbag system would ask, “Are you sure?” before deploying.

8…….. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna.

9……… Every time a new car was introduced car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car.

10………. You’d have to press the “Start” button to turn the engine off.

by Robert Shaw West Brand Futurist/Commander in Chief

Photo Credit: courtesy of www.microsoft.com and www.ford.com.

Content Credit: Originally delivered as a chain email, author unknown

 

.

A PUBLICITY STUNT – GONE HORRIBLY WRONG

bostonstrongoutfieldWhat a semi-untraditional idea – having fans at a World Series game hold up cards spelling out something that sells your product.

However, no matter how fresh your execution is, it has to be based around a strong idea.

In this case, pandering and corporate chest-beating won out. And the Chevy Silverado brand got a huge black eye.

See, after the Marathon bombing earlier this year, “Boston Strong” has been a rallying cry for the town. As you can probably tell, “Silverado Strong,” the planned reveal for all those holding up cards in their seats, didn’t go over too well with the town. Matter of fact, it caused a huge stink, and the promotion was cancelled.

Lesson for today – think about your brand from the consumer’s point of view. Is what you have to say interesting? Would it cause others to want to find out more about you? Perhaps interact with you? Would it stir up any emotion?

Remember, telling the world about your brand is really easy. Saying it in a way that interests others is really really really hard.

by Francis George Brand Futurist/Minister of Creativity/Department Of Artisans