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Dear LinkedIn,

I’ve been a fan and user for quite some time.  Until recently, most moves you’ve made seemed to make a whole lot a sense to me. Things like “groups” and “answers” and suggesting people I might “know” are very useful.  In general, LinkedIn is a great tool to build a professional network, get to understand and learn something from your peers and share with them.

And, Twitter’s loss seems to be your gain. The posts (updates) I receive are much more relevant because they come from within my network.

But to me, I think you’re beginning to lose your way. Why is it valuable to me when 90% of the “updates” I receive are about endorsements or who someone is following?  Who ever said they wanted this? By the way, I have yet to see one “like” on any of these posts. So hopefully I am not alone.

Let me double back to the new “endorse me” stampede. Is it really too much trouble for someone to actually write a recommendation about someone? Something we all can understand and read between the lines as to how worthy it is. What we have now is a check-the-box merit badge system. Scratch my back and I’ll scratch yours. To what end?

So here’s what I’m asking. Don’t try to be Facebook. Don’t try to be Twitter. Be yourself. Be someplace I can go and get a sense of what is going on in my extended world.

Thanks for listening

by Dwayne Fry Brand Futurist/Commander Strategic Ops

Photo Credit: courtesy of, How LinkedIn Gets TWENTY Times More Money Per User Than Facebook


Between my social media feeds and my in box there is no shortage of options.

So here is my filter. What should I read today that may make me better at what I do? That may make me understand your point of view? Or that may just be interesting to me? I really don’t want your reading list any more than I want your grocery list. So before you retweet the same article as 50 others stop to consider the value you are adding. Chances are I already read it. And so did most others. If you have a point-of-view, let me here it. If an article supports it, tell me how. Be relevant. Reward me for my effort. Make my life better. And I will try to do the same. Now what should I read today? Over.

by Dwayne Fry Brand Futurist The Republik Commander Strategic Ops