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Salon uses tiny carp to rid feet of scaly skin in what is being hailed as the “fish pedicure”.

Fish eating dead skin? Nothing new here, but this new application is brilliant marketing. Countries throughout the Middle East have been using these fish for centuries to help heal skin afflictions like eczema and psoriasis. There are spas in Turkey where patrons pay to sit in hot natural springs to have their dead skin nibbled away by these fish, known as “doctor” fish. The fish love it (and, fear not, they only go after dead skin cells), the customers love it.

My guess is, the ladies-who-lunch in the U.S. are gonna eat this up.

by Jacqueline Stevenson Brand Futurist The Republik Corporal Strategic Ops

Photo Credit: Jacquelyn Martin | Associated Press